We have many health system clients who ask: “If we were to start from scratch, what should our urgent care model look like?” The answer is to look not at the current state of urgent care, no matter how slick, consumer-friendly or retail-oriented it may appear. Unfortunately, many health systems are caught up in the look and feel of urgent care, many of them hiring executives from places like Neiman Marcus or Amazon. There is also the “rear guard” focus on justifying purchased medical group assets, referring patients downstream to places that may not necessarily be expeditious or economical, and spending large sums on outdated, system-level patient experience programs.
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